A few months website owners had this question of what is Google Panda and how will it change searches. However, most people are now conversant with Google panda. Google panda is an algorithm that is used to rank the search results. The implementation of this program had one main aim that was to lower the rank of sites that were of low quality and raise the rank of sites that were of high quality.

Google has opted to keep the criteria they use to scale the sites to themselves. However, there are a few clues to the methods they use to decide whether a site is of high quality or if it is of low quality. If a page or a site has a high percentage of duplicate content, this may make a site to deemed to be of low quality. Each site should have original content.

The other fact that may make to be rated as low quality is if a site has a high content of irrelevant adverts. This is especially if the irrelevant details are on the front page. Irrelevant content in this context means information that does not match with the search queries. A good page title tag that matches to the search queries also make a site have a good rating.

The quality of grammar on a site also matters. If a site has words that are used unnaturally or words that have been repeated too much to the extent that the words are redundant, it automatically makes the site lower is the overall quality. The other point that may lead to a site increasing its quality is if the site has a low bounce rate.

Another point that normally affects the rating of a site is the level of traffic. If the level of traffic to a particular site is high, this site will be ranked higher than a site that has low traffic. This algorithm also ranks poorly sites that have a low percentage of users that get back to the site. The other factor that is used in this algorithm is the percentage of click through.

A website that has a high percentage of click through is likely to be rated better than one that has a higher percentage of click through. Lack of inbound links or low quality links may make a site be rated as a low quality site. Site owners should look for links that are of high quality. This has two advantages, the first advantage is that the site will be rated well and the other advantage is that the website will have high traffic.

A good site should also have a low percentage of boilerplate content. For a site to be rated highly, it should also be a link in other pages or social media sites. These points are then added up, and a good aggregate is calculated for the owner to come up with the average points. The average points then determine the ranking of the website.

Website owners should not lose hope if their sites are poorly rated. There are several adjustments that a website owner can make to raise the rank of their sites. The first thing that the website owner or developer should do is to identify the sites that are worst hit. After identifying them, those that are hit they should be isolated from those that are not affected.

The factors that are making the page be poorly rated should then be rectified. The rectification should be done with a lot of caution. The web developer should make a list of the various categories of web pages. This list should be put in a column in a spreadsheet, and the page should be start being built.

The web developer should also add columns that consist of relevant factors such as the ads, dupe and the number of pages. Against each column, the value of each content should be indicated; the items that are of low quality should then be worked on for them to improve the overall quality of the website.

In case, there are web pages that have unnecessary content the pages should be removed. If there is any information that has been copied from other sites, it should be rewritten in a way that it will appear original. The site should also be made to be appealing. This can be achieved by improving the graphics. The web developer can also add videos. These factors can raise the traffic to the website. These are some of the answers to this question, what is Google Panda and how will it change searches.

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