How can I get my website rank better in Google with the new panda and penguin updates is the question many webmasters are asking. This is after the release of these new ranking algorithms, in early 2011 and 2012 respectively, by the giant search company. Most websites, especially those of affiliate marketers, were hit and their positions in search engines lowered when these were launched. This change aims at bringing the high-quality sites at the top of search results. Such a move will ensure that readers get high-class material anytime they look for information online.
It is good to note that these are not the only changes that this popular search engine has made. One should also expect more in the future. Instead of having to alter your site every time these updates happen, one should work on a high quality and helpful website. Learn some of the factors that you should take care of to get your website up the rank, even with the algorithm changes. You will also not have to worry about the future as Google is always working on better ways of improving the quality of content readers get whilst eliminating spam.
Whereas the panda update came and swept out any website that was both not very informative and lacked fresh content, penguin penalized those sites that had manipulated their way to the top of search engine results. These used a technique called back-linking, resulting to what is known as grey hat link building. This is against the search company quality guidelines. Besides, the latter update also seemed to give leverage to the social oriented websites.
For this reason, your number one secret should be to create a site with content that readers will want to read. Concentrate on high-quality, fresh and exciting materials. In addition, make sure they are long enough to describe clearly the subject. It will be very hard to explain something vividly using few words. This may also show your lack of in-depth knowledge in what you are talking about. In this case, watch your quality of work and you are sure to be placed where you deserve by the search engine. This is more important than any optimization method you might want to use.
Note that most people online look for solution to a particular issue. For your content to rank better, it is only wise to focus on those issues. Then write working or practical solutions to the problems. Such work will be meeting the needs of readers and they will also want to come back. This is what Google is aiming at. In addition, make sure that all information you give is well researched.
Another issue that bloggers should check is publishing over spun content. Actually, this may appear on the search engine as plagiarism. With the determination search companies have to give users quality and interesting content, this practice will not work well on your site. This is why it is important to have fresh and original work for your site, even if you still have to add content from other related sites.
You should also focus on making web pages that are easy to navigate. Let every important detail like where and how to contact you or to read your popular posts and others, be visible. It is also good to have a clear distinction of what you do in your site. Let it be defined in terms of what target clients you write or market to. If you focus on reaching everyone then this will take you nowhere in the field of internet marketing.
Do not forget that back-links are still very important to search engine ranking. However, one must learn how to build relevant ones. Avoid using automated methods of creating links. The best idea is to have links from high quality sites, blogs and discussion boards that are in line with your work. You can try a guest post send to different blogs that are in your niche. This way, you will get back-links that are relevant and unique to your blog.
On the same, if you have used keywords with anchor texts to pull back links from different websites, try keyword diversification. Most sites were hit by penguin because of this. The best way is to get links to your website with different anchor text. However, make sure to go for quality rather than the services offering many of these at low-cost.
Incorporate social media in your website. This is useful as it also helps you to network and share ideas with like-minded individuals. Whatever your niche, you are sure to find your target market on social platforms like Tweeter, Facebook and others. Google has noticed usefulness of social media and put high emphasis on this tool. This is why sites that are social-friendly have gained preference with the ranking algorithm.
Most webmasters over-optimize to get their sites at the top of the search engine. This behaviour warrants a penalty from Google. Staffing your work with the keyword and other phrases will not do you good with the new algorithms. Instead, create a sensible title that humans will have easier time to read and understand. Basically, let your target be users when writing but not the search engine. Look out for software that can help you analyze the keyword density. It is also advisable to edit your earlier work that had many of these phrases as it could be the reason you were penalized.
If you are among the many people asking the question, how can I get my website to rank better in Google with the new panda and penguin updates; then those ideas are of great use to you. Of importance is to realize that search companies are working towards making the internet a better, safer and interesting place to be. Having many people relying on technology to gain information and more so the internet, it is only fair to give them what they want. They should also find solutions or what they search within the shortest time possible. This way, you will also be paying yourself great deal.
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