For most businesses, the answer to the question is it important to use Google Plus as part of my SEO plan is definitely a Yes. The biggest advantage of using this technique is that Google indexes posts made using Google Plus, which is not done when you post using Twitter or Facebook. Therefore, if you post comments of a high quality by using good content, the possibility of the posts showing on the results page increases. Moreover, if you are very active in posting comments here, there are chances that the posts show up before your website or competitor websites are displayed in the results page. Thus, it is recommended to include this method as an important part of your SEO strategy.

The way in which Google Plus posts can become SEO friendly is similar to the techniques used to make your website SEO friendly. Therefore, you can include links to your website by using the relevant keywords within the original content. Moreover, you can include beneficial information that will be of interest to the visitors and encourage them to engage in the social media networking. After joining Google Plus, you can adopt these different techniques to make it an important component of your search engine optimization strategy. For beginners, there are numerous resources available online that guide you on how to effectively use this medium to increase the number of visitors to your website, which is important in becoming a successful online marketer.

In the increasing competitive business of the Internet, it is important to create a niche for your business. Therefore, many business owners adopt various methods to make their websites search engine optimized to enjoy higher page ranks and increase the traffic to their websites. An important component of this strategy includes link building, which has gained significant importance over the last fifteen years. According to some surveys, approximately forty percent of the Google ranking algorithms are based on links. However, over the years the quality of these links has improved significantly with the originating source becoming important for search engine spiders to pick up the links. Using Google Plus can help you to improve the quality of these links and have more links originating from trusted sources.

Several fraudulent people and businesses have abused the link building arena over the years, which have reduced the authenticity of the sources. This has resulted in most of the popular search engines disregarding such links as they do not arise from trusted sources. Therefore, Google, which is the most popular search engine used by almost every online searcher has created certain techniques to determine the authenticity and trustworthiness of the originating links. The company enabled rel author that is a markup used by people and is used to display the name of the author of a specific web page and is associated with his or her Google Plus profile. Therefore, instead of focusing on from where the link originates, importance is provided to the owner of these links.

Using this technique, the search engine spiders are able to connect the link with the person on whom the data is already available. Therefore, information about the author, such as his or her biodata, location, job title, and company can be easily verified to provide authenticity to the originating links. Moreover, information on the other websites owned by the author, social platforms used by the person, and other similar information can be availed using the person's profile. Therefore, the search engines are able to determine the trustworthiness of a specific link before including it within the results page. Webmasters can take advantage of this authentication process and create beneficial links that lead to their websites and increase the number of people visiting their sites.

Therefore, many search engine optimization experts are encouraging clients to utilize the author to claim genuine authorship to their various blog postings, articles, and other link building efforts. As you increase your trust with the search engine spiders, the better results you will reap from your various link building activities. Therefore, being established as a genuine author with knowledge about your topic, the search engine spiders will provide priority to your pages and give these a higher ranking on the search results display page.

The company is continuing its efforts to encourage more webmasters to adopt this technique as part of their search engine optimization strategy. Several modifications, such as a customizable user interface (resembling the new layout adopted by Facebook) and providing an Explore page that enables users to post trending articles throughout the site have been made. Although, this feature has only been recently included, it can be combined with the search engine's organic search to provide a very powerful combination for the company to determine on how to rank the various web pages and links based on their authors.

You can optimize the About page by including relevant keywords in your profile. You can create links to your website by using keywords within the anchor text. Using the Recommend Links section, you can create efficient links to your blog/s and other social networks. It is advisable to include as much information as possible about your company in the About page, which is significantly more powerful than the Info section in some of the other popular social media websites like Facebook. Whenever, possible, it is recommended to include photographs and videos in this section.

To make your posts more optimum, you must add comments and not only links in the section. When posting comments, it is recommended to include paragraphs instead of one or two sentence posts. The important thing is to remember that Google gives importance to those posts that include more relevant information within the posts. Another thing that is preferred by the search engine is to provide higher rankings to popular posts and therefore, you must work towards sharing your posts and receiving comments from other users. To make is it important to use Google Plus as part of my SEO plan effective, you need to continuously add relevant and important information at periodic intervals.

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