Google Panda update was deployed after an elaborate research. This included using people trained to check website quality. These people were employed by Google over a period of time to evaluate many websites that ran into thousands of them. The evaluation was broad based on a number of factors that are considered as quality for any website. These factors included the design of the website which was evaluated based on the quality design parameters. Other factors that were considered during this elaborate evaluation exercise were content trustworthiness the speed and if the evaluators could revisit the websites again.

An algorithm was then used to ascertain the similarities relating to what the evaluators perceived as quality among all the websites visited and evaluated. Simply put the algorithm was used to identify what was indicated by the evaluators as quality. The algorithm then underwent a number of updates with the latest coming in as late as April this year.

Formally significant features like page rank were considered of less weight by the new ranking algorithm. The latest release dubbed the Penguin was more focused on keyword stuffing. This Google contends is an unacceptable practice. This has been carried on for sometime now to intentionally manipulate search engine optimization denoted as SEO rankings.

At the release of the Penguin in April 2012 three percent of the English language search queries have been affected. The Panda release axed twelve percent of all search results during its launch. This has raised queries with site owners who towards the end of March into April began to experience the downgrading effects. Generally the Panda update affects the website ranking as a whole rather than focusing on individual web pages. One of the features that have caught the attention of the ranking algorithm revision has been the web page date. The general understanding is that fresh content may not be really fresh because it was published at an earlier date.

Eventually the Panda updates in January February March and April 2012 have worked towards streamlining the discrepancies that were cited especially by site owners as unfair for their ranking by Google. One concern was that this algorithm worked to downgrade fresh web page content. Apparently the reason was that fresh content had an earlier publication date than what was really indicated.

In effect this downgraded many web pages especially for blogs that apparently had fresh page content. Ever since the subsequent revisions following Panda there continues to be debate. This focuses on the Penguin the latest and as far as what this revision has been able to accomplish.

The initial updates before the Penguin intended to weed out websites with thin content. Such websites were considered a liability to the company and a raw deal for the users. These had nothing of value in terms of quality content apart from keywords that ensured that they ranked highly.

The algorithm therefore targeted publishers who published similar content to thousands of sites keyword stuffed pages. The reason was to gain more links and eventually dupe the search engine optimization process to receive a higher rank than what it really would be.

Notably this high rank was despite the web page poor quality content what eventually came to be called thin content. The latest revision also targeted republished content. This was mainly done to outrank the legitimate owners of the content. As such the Penguin worked toward filtering all content that infringed on copyrighted content.

Ultimately the latest revision dubbed the Penguin has been deployed to specifically address the webspam issue. The company has been working toward updating site owners on the accomplishments and working of the series of revisions up to the Penguin. However some of the site owners indicate that even after making the necessary adjustments to their websites this has not reflected in the rankings that remain lower than they expected. Part of the reason this is so is that the latest revision is significantly resource hungry. As such the algorithm can only be run occasionally due to its high demand for very powerful computing set up and capabilities. As such the algorithm can only be deployed after some time. Probably when this happens the newer rankings by those sites that made the necessary adjustments can then be evident.

Generally though the Penguin is different in its way of operation as compared to the Panda. The focus of the latest algorithm is on keyword stuffing. According to Google this practice has been prevalent and yet illegitimate. It is expected that websites that have broken this principle will be flagged and penalized. A subtle indicator that the downgrading is taking toll on a website is the unexplained reduction in traffic to the website specifically between March and April this year. This realization requires the webmaster to reassess the website and work on content to fine tune the website. This is important in achieving the latest requirements by company and establishes an unbiased environment to promote Internet marketing fairly. However blogs may continue to bear the brunt of this new found tool against keyword stuffing among other unorthodox practices out there. Apparently the algorithm is intended to also evaluate keyword usage within defined site links blog spamming and the over utilization of identical domains.

For now site owners have few options apart from restructuring their sites prior to or after being flagged by Google. Once this has been done the site owners will await a refresh. This is the time when the update will be deployed again by the company. Then their sites can be re-crawled and perhaps a new rank attained. Generally the Penguin update is blowing the lid off illegitimate search engine optimization dubbed SEO practices. These practices have for a time now been gaining an unfair share of Internet marketing business in a skewed environment. The release of the Panda update and eventually the Penguin the newest Google Panda update is intended according to company to level the playing field and legitimize their revenues through fair web marketing practices.

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